Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

Newsletter 370

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Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. We drew students in using content that was most useful to them,” Schneider says. Social media advertising.

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Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

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MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Most groups can't afford the latter so smart placement of content is the solution. Gen Z is the generation of multitaskers.

How To 52

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Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down.

Newsletter 47

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Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. Example 1: Newsletters. Did you know….

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Reid All About it

APRIL 12, 2024

Member recruitment. Learn to create targeted personas in ChatGPT for personalized content and interactions. 5 Secrets to Newsletter Success: Elevating Membership Engagement Redefine the impact of your email newsletters. Explore 15 key strategies that illuminate the path to newsletter excellence. More info/register.

Revenue 256

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Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

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Associations Now

AUGUST 31, 2016

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. With growth came the ability to develop content, and thus member benefits. The newsletter is free to anyone, while the journal and research study come free with a paid membership.

Recruiting 56

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Association Success

SEPTEMBER 25, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

Newsletter 60

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Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Handley ). Terence Eden ).

Las Vegas 370

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Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter.

Organization 270

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Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Members can access a flood of content for free online, which means your association needs to work harder to assert the value of the content you provide. Save time by repurposing content.

Content 142

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Create valuable exclusive content A solid set of resources can be just as valuable as more tangible rewards (if not more!).

Strategy 130

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Aaron Wolowiec

JULY 18, 2012

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. However, what I’m specifically talking about here is curating conference content that already exists. Aggregate social media content. Schedule follow-on education.

Member Engagement 100

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Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].

Directory 141

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Reid All About it

MARCH 11, 2022

Find out how to engage with your target audience using three connection strategies, create a healthy balance of content that helps you to be seen as a thought leader for your industry, and discover three of LinkedIn’s most effective content formulas that will “stop the scroll” and engage with your audience.

LMS 195

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Reid All About it

JANUARY 28, 2022

. – 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. – How Documentaries Are Disrupting the Future of Content Marketing. 1 CAE credit.

Newsletter 195

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Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress.

Chicago 200

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

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Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

Content 52

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

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EventMobi: Association Events

JUNE 26, 2023

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. Webinars offer a unique educational opportunity for members all over the globe to learn from the experts in your field through live or pre-recorded content. Webinars According to a 2021 survey from vFairs, 77.2%

Member Engagement 130

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Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications.

How To 148

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Nimble AMS

MAY 13, 2021

So how can you recruit, reach, and retain members to achieve these strategic goals? An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are. Increase member engagement. ?. Watch now.

Member Engagement 78

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Freestone

FEBRUARY 29, 2024

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. What to open? What to ignore? billion by 2019).

Tips 166

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Recruiting millennial members.

millennials 150

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Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces. AI is delivering huge technology advances in the content management, marketing automation and search space.

Survey 195

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Blue Sky eLearn

JANUARY 14, 2019

Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement. What types of content could that be?

Strategy 157

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Blue Sky eLearn

JANUARY 14, 2019

Provide “teaser content” to encourage increased engagement. For example, your organizations can offer each other: Advertising space in emails or newsletters. Collaboration on exclusive eLearning content like webinars. . Provide “teaser content” to encourage increased engagement. What types of content could that be?

Strategy 150

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Higher Logic

MAY 19, 2016

They’ll also inform your marketing department on everything from how to structure your marketing email campaigns to what content you should create. But brand ambassadors can also generate original, quirky marketing content as well. Or make the resource library easy to browse but only members can access or contribute content.

Team 136

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SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? What is content marketing?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Higher Logic

JANUARY 3, 2020

Each answer becomes part of your searchable knowledge base that grows in value as more questions are answered, videos are added, and content is written. Traditionally, companies sent monthly newsletters full of tips and offered advice to customers at tradeshows or customer events. Did you know?

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Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

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Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. You can make this request in an email, or you can highlight social media accounts in your newsletter. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Use social media for quick updates and fun content.

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